my

portfolio

portfolio

FOX 5 DC - Digital Content Manager

Managed the team in digital, news app and social media strategies to meet corporate and fiscal goals for each quarter, covering major breaking news including the COVID-19 pandemic, Election Day, the Capitol Riot and Inauguration Day
Increased the digital footprint to bring in 8.1M users in three months – a 30% increase from the same period the previous year by implementing new SEO strategies
Promoted FOX 5 DC’s live player (the embed in all of our stories that were shared across the group) had 2.4M starts (Up 340% from the previous Wednesday: 548K) on Inauguration Day. This means that our live broadcast was being watched around the country
Managed a portfolio of eight podcasts, including editing, uploading to hosting platforms, and promoting on social media to bring in a combined 37M views
Revamped FOX 5 DC’s YouTube channel, bringing in 88K new subscribers in one year with 51.3M views and an estimated revenue of $158K
Grew FOX 5 DC’s daily brief and breaking newsletter from the ground up with 8,000 subscribers in its first 30 days

Launched and grew the verified GIPHY brand channel with nearly 1M GIF views in less than three months
Redesigned the marketing emails that are sent to 500K people monthly
Developed marketing materials for the opening of the landmark exhibition, Soul of a Nation: Art in the Age of Black Power 1963-1983
Developed the custom hashtag campaign, #AtTheBroad, to promote brand awareness across all social media platforms

Established ABC7 Eyewitness News as the most followed local news station in the country by increasing engagement across Twitter, Facebook and Instagram by 75% in 6 months
Conceptualized, pitched and produced ABC7’s IGTV show, Eyewitness This, which reached 75K people daily
Increased referral traffic from ABC7’s Instagram account from 15 visitors a week to 1,500 visitors a day
Launched the All Good News Facebook group to highlight heartwarming stories, which gained 7K new members in one month
Covered major news events including, the Royal Wedding, the World Series, the Brett Kavanaugh trial, the Terpin family case, the Gabriel Fernandez case, wildfires across the state, and much more.

LINKS:

Provided social media strategy for Black Panther’s Oscar-winning Production Designer Hannah Beachler at Comic-Con San Diego
Launched the inaugural AutFest International Film Festival’s social media presence, which earned over 500K impressions in 4 weeks. The official #AutFest hashtag was used over 500 times and earned over 5.1M impressions.
- Created a celebrity/social influencer campaign to promote the event
- Designed and launched a custom Snapchat geofilter, which was used over 3K times in two days
Engaged with international audiences during the Make Up and Hair Stylist Awards, which earned earned over 234K impressions. The official #MUAHSawards hashtag earned over 7M impressions.

Breaking the story of the shooting death of Harambe at the Cincinnati Zoo for FOX19 NOW on Facebook, which earned over 400K impressionswith 1.2K shares and 360 comments in less than an hour, and became a national phenomenon with the hashtag #RIPHarambe
Increased FOX19 NOW’s social media following by 25% on Facebook and 45% on Twitter in 5 months in order to increase engagement and ad revenue
Worked with the news staff to plan, structure, report and write news content for website and other media platforms
Enhanced content with outside links, maps, slideshows and video
Created compelling and interactive social media posts
Assisted in online coverage of major events, breaking and trending news to ensure high quality community coverage
Produced engaging social media content on all platforms
Gave direction to interns looking to gain experience

LINKS: