Select Page

social media

SUCCESS

  • ABC7 Eyewitness News
    • Established ABC7 Eyewitness News as the most followed local news stationin the country by increasing engagement across Twitter, Facebook and Instagram by 75% in 6 months
      • Conceptualized, pitched and produced ABC7’s IGTV show, Eyewitness This, which reaches 75K people daily
      • Increased referral traffic from ABC7’s Instagram account from 15 visitors a week to 1,500 visitors a day
      • Conducted live coverage of police chases, wildfires and viral visual news content
      • Covered local and national breaking news stories
      • Sent breaking news push alerts to more than 250K people
    • FOX19 NOW
      • Increased FOX19 NOW’s social media following by 25% on Facebook and 45% on Twitter in 5 months in order to increase engagement and ad revenue
      • Broke the story of the shooting death of Harambe at the Cincinnati Zoo for FOX19 NOW on Facebook, which earned over 400K impressions with 1.2K shares and 360 comments
    • Weissman Markovitz Communications
      • Provided social media strategy for Black Panther’s Oscar-winning Production Designer Hannah Beachler at Comic-Con San Diego
      • Launched the inaugural AutFest International Film Festival’s social media presence, which earned over 500K impressions in 4 weeks. The official #AutFest hashtag was used over 500 times and earned over 5.1M impressions.
        • Created a celebrity/social influencer campaign to promote the event
        • Designed and launched a custom Snapchat geofilter, which was used over 3K times in two days
      • Engaged with international audiences during the Make Up and Hair Stylist Awards, which earned earned over 234K impressions. The official #MUAHSawards hashtag earned over 7M impressions.
        • Red carpet coverage
        • Live winner announcements
        • Developed pre-award show promotional campaign to engage with nominees, award show presenters and celebrity guests
        • Curated daily content to engage with the Art Directors Guild’s audience (Local 800) on Facebook, Instagram and Twitter
          • Produced engaging content during panel discussions, film screenings, gallery exhibitions and award shows
        • Kendra Thornton Travel
          • Launched and promoted Kendra’s travel blog com
            • Assisted in the redesign of travel agency Royal Travel’s website
            • Launched the Instagram account for Kendra Thornton Travel which generated 6K followers in three months
            • Created editorial calendars to follow-up on social media and blog content posting timeline
          • Kentucky Wildcats TV
            • Filmed, edited and promoted content for the Kentucky Wildcats TV YouTube channel to increase viewership by 21M
            • Collaborated with various athletic departments to ensure consistent coverage of content
          • Olson Engage
            • Developed strategic social media campaigns to engage audiences for global brands
              • Reynolds Consumer Brands
                • Launched a new web design for Hefty including a consumer engagement platform titled ‘Handy Hints
                • Developed digital product, content, social and editorial programs
              • Skittles
                • Distributed product to celebrity influencers to increase brand awareness on social media
                  • Had a 95% success rate with online engagement
                • Led and participated in team meetings and brainstorming sessions to target potential social influencers to engage with online to drive brand awareness
                • Was in charge of gathering data to report the success of outreach to present to the client
              • Orbit Gum
                • Presented industry trends
                • Gathered potential organizational partners that the brand could collaborate with
                • Developed infographics to distribute as part of a promotional effort to increase revenue
                • Distributed nationally to media outlets to increase coverage
                • Discussed engagement goals over client conference calls
                • Created campaign to make Orbit Gum the official gum partner of National